Beer By Bike Brigade to Take Stance Against Fat-Bike Shaming

LA CROSSE, WIS — The Beer By Bike Brigade (BBBB), a once-a-month summer bar hop group of responsible, fun-loving adults, have decided to crack down on fat-bike shaming.

The group decided to take a stance after several members noticed a strong anti-fat-bike presence on social media. 

“We’re just sick of all the hate that’s happening on the internet,” commented BBBB rider Beaker Flambastoid. “The bikes can’t help the way they are made.”

It has not gone unnoticed that the most persistent internet presence geared toward shaming fat-tire bike riders has almost exclusively been by people of a certain taste in bikes.  

“They’re always people who ride a skinny-tired racing bike,” Flambastoid continued. “It’s fine that that’s what they ride, but some people find those skinny-bikes an unrealistic perception of what a bike should look like.” 

Unfortunately, very little attention has been given to the struggle of fat-bikers and the daily ridicule they face. As a social experiment, Flambastoid once rode a fat-tire bike to see what life is like for a fat-tire bike rider – a move modeled after Tyra Banks’ fat-suit experiment back in 2006. 

“I was very uncomfortable,” Flambastoid said with tear-soaked eyes. “Everybody kept looking at me and asking where the rest of my motorcycle was. It changed my entire perspective.”   

Reporter Dr. Jonathan H. Dong contributed to this article.

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