Lines at The Pearl Now Reaching South Side

LA CROSSE, WIS — With recent warming trends in the La Crosse area, downtown landmark The Pearl has seen a sharp spike in sales as more people are going outside to enjoy the pleasant temperatures.

High demands for the local confectionary’s famous hand-scooped ice cream have led to lengthy waiting lines, which is not unusual this time of year. On most warm weekend nights, and especially during events, waiting lines often stretch out the door as workers attempt to keep up.

This year’s surge has brought with it unprecedented lines, however. 

The current waiting line for The Pearl extends down Second street past the La Crosse Center, continues behind City Brewery, extends onto South Avenue past Gundersen Lutheran hospital, and eventually runs down Mormon Coulee Road where it ends near the parking lot of the former Shopko building.

Current projections indicate the last person in line will receive his ice cream in late August. 

In an email to The La Crosse Times on Monday, owner T.J. Peterslie said he was optimistic they could meet the growing demand but feared carpal tunnel syndrome for himself and all of his staff. Peterslie also stated that the smell of freshly-made waffle cones now makes him physically ill and triggers turbulent mood swings. 

Reporter Greg Lovell contributed to this article.

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